BrandTells Adopts AI-Powered “Mrsal” System for a Smarter, More Governed Content Distribution

BrandTells: Competitiveness today is no longer driven solely by human expertise, but by how effectively companies embrace advanced technologies to create real value for their clients

BrandTells, a company specializing in public relations and corporate communications, announced the implementation of “Mrsal” system, developed by Sookas, as one of the latest AI solutions in the media sector. This step marks a significant milestone in BrandTells’ technology ecosystem, redefining content and news distribution through smarter, faster, and more precise approaches.

The launch of “Mrsal” comes amid rapid digital transformation in the communications and marketing landscape across Dubai and the wider region, underscoring the need for media and public relations firms to adopt advanced tools capable of keeping pace with a constantly evolving environment. BrandTells noted that competitiveness today depends not only on human capabilities, but also on the effective adoption of innovative technologies to create tangible value for clients.

A Technology Solution That Strengthens BrandTells’ Leadership

Established in Dubai, a global leader in the adoption of artificial intelligence across sectors, BrandTells acknowledges its responsibility to align with the city’s advanced digital ecosystem and future-driven vision. This is reflected in its commitment to delivering digital services and tools that match the emirate’s forward-looking environment and support the company’s ambition to be among the region’s leading providers of media and content services.

The Meta-approved version of the “Mrsal” system forms part of a broader suite of advanced technology solutions that BrandTells is integrating into its services to further reinforce its leadership within the marketing and corporate communications ecosystem.

“Mrsal” offers a comprehensive set of AI-driven features, including:

• Fast and seamless direct delivery of content to journalists, decision-makers, and organizations.
• Precise targeting of individuals or entities by name and preferred language.
• Support for multiple content formats, including text, images, and video, in both Arabic and English.
• Self-learning capabilities that enhance platform intelligence over time through data analysis and improved engagement.
• Advanced data protection and customization features to ensure content reaches the right audience.
• Message scheduling to optimize delivery timing in line with communication strategies.

Enhancing Media Presence

BrandTells stated that adopting “Mrsal” will enable a more structured and effective enhancement of clients’ media presence, ensuring messages reach the right audiences with a high degree of precision. The system also helps reduce the time and effort required for media outreach, improves follow-up and analytical processes, and supports the delivery of more professional services in a fast-evolving market.

The company emphasized that “Mrsal” represents the first phase of a comprehensive roadmap to build an integrated technology ecosystem that combines creativity, artificial intelligence, and advanced data analytics, reflecting the future direction of the public relations industry globally.